handloomhaat.in

The brief

Handloom Haat on Janpath, New Delhi, was set up by the Ministry of Textiles to market and showcase handloom from across India. Its Vishwakarma Gallery holds an exhibition of India's handloom traditions in film, voice, photograph and sound. The website carries that exhibition and the visit details to anyone with a phone: open all days of the week, free entry, nearest Metro Janpath on the Violet Line.

What we built

Cultre did the design and research. Red Banana designed the technology, built the site and hosts it on Cloudflare. A Worker serves the pages and runs a small API for the quiz leaderboard. There are eight pages: Home, Weaves, Films, Voices, Traditions, Gallery, Quiz and Visit. Every text element carries its own English and Hindi copy behind a language toggle. A documentary film player sits beside a transcript panel. Images are served as AVIF with a long cache, and navigation links and the language switch are at least 44 pixels tall.

How it works for the visitor

The quiz has 51 questions on India’s handlooms. Each question shows a relevant photograph with a visible credit line, and some carry a short muted film clip with a sound toggle. The leaderboard is shared with the Museum Mosaic games board. Body text is 18 pixels on phones, and a light and dark toggle sits beside the language switch.

One detail worth knowing

A quiz photograph and its caption are chosen so that neither gives the answer away, and no photograph repeats within a round.